Robinsons meets Gravity (Oscar-winning film) with the launch of their new product, SQUASH'D
Last Friday I was lucky enough to attend the launch of Robinsons' new product, SQUASH'D at the Soho Hotel in London. I arrived in probably the most modern and creative hotel that I've ever been to and was lead down to a reception full of journalists, writers and bloggers. On tables dotted around the room there were capsules of Robinsons' SQUASH'D ready for you to try. After trying the drink and milling around meeting the various other people in the room, the real event began.
First, a representative of Britvic gave a brief introduction as to why we were there and what the new product is and then she welcomed Mike McGee, co-founder and creative director of Framestore, to the podium. Now why would these two people be working together, you ask? Well, the Robinsons teamed wanted to think of the most outrageous place to make their new squash drink and having just seen the film Gravity, they thought, why not space?
So, the award-winning British visual effects team behind his year's biggest blockbuster, Gravity, accepted the challenge to make Robinsons SQUASH'D in space. Of course, actually going up into space in impossible, but they were able to create zero-gravity conditions in which to carry out this task. It's actually possible to go on plane journeys that allow you to experience zero gravity. Essentially, a plane shoots up into the sky really fast and then plummets back down again, but during the brig 15 seconds when the plane is making a parabola in the sky, you can experience zero gravity. This is where Robinsons and Framestore decided to create their new advert. Sounds simple enough, but try bringing a camera crew into zero gravity to film an advert for a drink and things get a little tricky (and probably sticky with all that squash flying everywhere).
The plane was only allowed to make 12 loops and the advert was filmed in the twelfth loop so thank God for that! The bloopers video for this mission was shown and it was pretty damn hilarious; there was water flying everywhere, squash being squirted everywhere, camera's being pointed left right but never centre. Eight crew members were sent up in the plane and they had only three minutes of weightlessness in total to film the squash being made. Over four litres of water were used and sixty capsules of SQUASH'D were taken onto the flight. Sounds like it was a disaster, but in the end, the team at Framestore did a pretty damn good job and here's the result:
So there you have it. Squash... in zero gravity! Just remember how much effort went into making this video when you see this advert on TV!
Things I learnt about Gravity...
As well as discussing the making of this new advert, Mike McGee also gave us an insight into the making of Gravity, which took almost four years. What most people don't know, is that this film is actually about 90% CGI and only 10% real. A lot of the filming process was simply Sandra Bullock and George Clooney in a big white box with only their faces being filmed. The body movements of them in the spacesuits was often all computer generated. Amazing stuff right?
I haven't seen the film myself but I've heard that Sandra Bullock does a lot of spinning off into space, so much so that the audience started to feel ill just watching her after a while. Instead of Sandra Bullock being spun round and round on a wire, they created a device so that the camera could spin round and round instead. An incredibly amount of time and effort went into making this film look as realistic as possible. The couldn't simply have the actors being filmed upside down to simulate zero gravity because there was an immediate change in face colour and it was quite obvious from the way their features were positioned that they were upside down, thus, under the influence of gravity, which defeats the point of the film.
Despite the popularity of Robinsons squash in the UK, it is rarely drunk outside the home due to the large bottle size. So, Robinsons created SQUASH'D, a capsule of concentrated squash which is accessible anywhere. SQUASH'D is a 7cm bottle of super concentrate - that's just 66ml of liquid. That said, each bottle of SQUASH'D can make, on average, a whole twenty servings of squash. It's currently available in three flavours: Apple & Blackcurrant, Orange & Peach and Summer Fruits. What's more, there's no added sugar and it's made with real fruit juice!
How does it work?
Robinsons SQUASH'D couldn't be easier to make. As shown in the diagram above, you really do just flip it open, squeeze it into your bottle or glass of water and voila, you've turned your plain old water into tasty squash. The small size of the capsule makes it uber portable and you can make Robinsons squash wherever you are, whatever you're doing. Whether you're shopping with friends, on the commute or even holiday, SQUASH'D is small enough to be slipped into your handbag or rucksack and taken with you. With the click-shut lid, you don't have to worry about any nasty, stick spills in your handbag.
How does it taste?
Believe it or not, I actually think that Robinsons SQUASH'D tastes better than their squash from the bottle. SQUASH'D leaves you feeling hydrated and this is the perfect cooling and thirst-quenching summer drink. My personal favourite is Apple & Blackcurrant which is simply the best. I've already made squash in my bedroom, on the tube and out and about in London. The Summer Fruit flavour is a little sweet for my liking but it will no doubt appeal to youngsters and Orange and Peach has a slightly tangy flavour.
So all in all, I had a fantastic time at the Robinsons SQUASH'D launch and I'm so glad I got to try out this product that I would've otherwise looked past. SQUASH'D is a great new product that I'm definitely going to be taking to uni with me and wherever else I go. I even got a free goodie bag on my way out! Included in it was a bottle of water from Bally Gowan and a pack of three Robinsons SQUASH'D so I could try the drink out for myself. I also received a copy of Gravity on DVD (pre-release - BE JEALOUS) and a milky bar and pack of starburst, because who doesn't love chocolate?
Available to buy from just £2.49 from all major supermarkets from the 1st April 2014.
For more information, visit www.robinsonssquashd.co.uk